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雅思大作文真題解析:廣告會對我們產生消極影響嗎?
2019-09-24 16:17   作者:新航道   閱讀量:

  2018年01月20日 雅思大作文題目

  Today advertising can be seen everywhere in daily life. It has influenced what people think is important and sometimes has negative effects on people’s life. To what extent do you agree or disagree?

  本次考試是關于廣告和我們思維方式之間的關系,是2013年5月16日的原題重現??v觀雅思近年考試,廣告類話題出現頻率很高,大家備考應該多關注這個話題。以下是唐老師收集的近5年雅思廣告類作文題

  Researchers show that overeating is as harmful as smoking. Therefore, advertising for food products should be banned, in the same way as the cigarette advertising is banned in many countries. To what extent do you agree or disagree?(2014/11/13)

  食品廣告是否應該和香煙廣告一樣被禁止?

  Today advertising can be seen everywhere in daily life. It has influenced what people think and has negative effects. Give your opinion on this topic.(2013/5/16)

  廣告是否影響到人們的思維方式,產生負面作用?

  Nowadays consumers are faced with the advertisements from competitive companies. To what extent do you agree that consumers are influenced by advertisements? What measures should be taken to protect them? (2012/5/10)

  用戶會受廣告影響嗎?如何保護用戶不受廣告影響?

  To what extent do you agree or disagree with the following statement? Advertising usually encourages consumers to buy a product or service in quantity rather than promoting its quality.(2012/7/7)

  廣告旨在增加產品銷售數量,而不是推廣其質量。你覺得這個說法有道理嗎?

  Advertising discourages us from being different individuals by making us all want to be and to look the same. Do you agree or disagree? (2012/10/27; 2015/7/11)

  廣告讓我們變得相同,從而失去個性,你同意嗎?

  We are surrounded by all kinds of advertising, which significantly influence our lives. Do the positive effects of advertising outweigh its negative effects? (2011/6/25)

  廣告到處都是,極大影響了我們的生活。那么,廣告的積極作用多,還是消極作用多?

  Nowadays, there is a large amount of advertising aimed at children. Some people think they have negative effects on children and should be banned. To what extent do you agree or disagree?(2016/2/20; 2014/4/24;2016/7/9)

  針對孩子的廣告應該禁止嗎?

  Some people think advertising may have positive economic effects. Others think it has negative social effects because advertising makes individuals not satisfied with what they are and what they have. Discuss both views and give your own opinion. (2017/4/22)

  廣告對經濟和社會的影響。

  廣告話題,唐老師總結以下觀點,供烤鴨參考。

  ?  廣告可傳遞信息(informative)

  ?  廣告鼓勵人們消費,有利于社會經濟發展 (advertising can boost economy by encouraging consumption)

  ?  而且設計美觀,可以給我們的生活增添亮色,具有美學效果(well-designed advertisements have aesthetic values, making the world more beautiful)

  ?  廣告往往夸大其辭(exaggerating),誤導性強(misleading),從而讓消費者上當受騙。

  ?  廣告往往通過各種方式制造消費欲望,讓消費者花錢購買很多不必要的商品(buy things they do not really need),從而引發一系列社會問題(social problems)。

  ?  廣告往往顯示社會差異,容易讓人失去心理平衡。

  本次考試要求我們討論廣告與我們的思維方式之間的關系。具體地說,本次考試要求大家討論廣告如何影響我們對“生活中什么是重要的”這一問題的思考,同時討論這如何對我們的生活產生消極影響。因此,本題一定要切入討論“生活中什么是重要的”,廣告如何影響我們對這個問題的思考并由此給我們的生活帶來什么樣的負面作用。

  可能很多同學沒有認真閱讀題目的前面部分,只將重點放在后半部分,只討論廣告的消極影響而不聯系“生活中什么是重要的”,這樣就很容易偏題。

  那么,廣告如何影響我們對“生活中什么是重要的”(what we think is important)這個問題的思考呢?我們知道廣告在給我們提供商品信息的同時,也在無形中制造了我們的欲望,讓我們養成消費的習慣,認為不停消費就是生活,但事實上,過分的消費主義讓我們產生無休止的渴望,從而對自己的生活現狀不滿足,產生不幸福的感覺,同時還可能讓我們為了滿足物質需要而犯罪。因此,廣告的確是必要的,但作為消費者,我們應與廣告保持一定距離,避免被被廣告洗腦而進行非理性消費。


  老師筆記

  01

  Nowadays we cannot go anywhere without seeing advertisements of one kind or another. The penetration of advertising into our life has gone so far that sometimes we even feel amazed by its ubiquity. Advertising is, of course, very useful, informing us about what to buy, where to buy and how to buy, but it also has negative effects, especially by transforming what we regard as important in our life.

  如今,我們到處都能看到這樣或那樣的廣告。廣告已經滲透到我們的生活中去了,有時我們甚至對它的無處不在感到驚訝。廣告當然是非常有用的,它告訴我們該買什么,在哪里買,怎樣買,但它也有負面影響,尤其是通過改變我們認為在生活中重要的東西。

  解析

 ?。?)本段為開頭段,通過論說廣告的普遍性和無處不在來引入話題,然后提出廣告的有用之處,并過渡到廣告可能通過改變我們的思維方式來產生消極影響。

 ?。?)penetration 滲透

 ?。?)ubiquity 無處不在(n.)

 ?。?)transform 改變


  02

  Surrounded by advertisements, we can easily be led to a belief that our life is all about buying things. This widespread consumerism can persuade us intobuying many things we do not really need on the one hand, and make us less content with what we have on the other, and crave hopelessly for those unattainable commodities. I still remember a few days ago when walking in front of a supermarket, I saw how a little girl, with her eyes glued to an advertising board, pestered her mother for the expensive toy on it that her mother apparently could not afford. Advertising, then, while providing us with useful commodities information, also creates the unwanted desire at our heart and makes us unhappy.

  被廣告所包圍的我們,很容易就相信我們的生活就是買東西。這種廣泛的消費主義一方面可以說服我們購買許多我們并不真正需要的東西,另一方面也讓我們對自己擁有的東西不那么滿意,而對那些無法得到的商品孜孜以求。我還記得幾天前,當我走過超市門口,看到一個小女孩,眼睛盯著廣告牌,纏著她媽媽買顯然買不起的昂貴玩具。因此,廣告在為我們提供有用的商品信息時,也在我們的心中制造了不必要的欲望,使我們不快樂。

  解析

 ?。?)本段論述廣告可能引起的消極后果之一:讓我們深陷消費主義而不快樂。

 ?。?)consumerism 消費主義

 ?。?)persuade someone into... 勸某人做......

 ?。?)be content with... 對......滿意

 ?。?)crave for... 渴望......

 ?。?)unattainable 無法獲得的

 ?。?)glue to... 粘在......上

 ?。?)pester for 纏著要......

 ?。?)apparently 明顯的(=obviously)


  03

  Meanwhile, lured by the promises of advertising, some people may choose to commit crimes, which then causes a lot of social problems. A student, for instance, may rob his classmate of an iPhone 8, for he has been told by advertising that iPhone 8 is superior to its previous versions. Likewise, an official may take bribery to buy an expensive house by the lake because the advertising says the luxury of living there is superb.

  同時,在廣告承諾的誘惑下,有些人可能會選擇犯罪,這就造成了很多社會問題。例如,一個學生可能會搶劫他的同學的iPhone 8,因為他從廣告中得知,iPhone 8比以前的版本優越。同樣地,一位官員可能會接受賄賂,在湖邊買一套昂貴的房子,因為廣告上寫著住在那里可以盡享奢華。

  解析

 ?。?)本段寫廣告可能給我們造成的更嚴重的影響:讓我們犯罪。

 ?。?)lure 誘惑

 ?。?)be superior to... 比......更好

 ?。?)luxury 奢華

 ?。?)superb 絕妙的;最高的


  04

  Seen in this light, advertising can affect our way of thinking about life and we, therefore, should be cautious about its negative influences while enjoying the benefits it brings us.

  從這個角度看,廣告會影響我們對生活的思考方式,因此,我們在享受廣告給我們帶來的好處的同時,也應該謹慎對待它的負面影響。

  解析

 ?。?)結尾段,總結前文觀點。

 ?。?)seen in this light 從這個角度看

 ?。?)cautious 謹慎小心的


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